Events are survival for many nonprofits, yet so many events are in flux right now. We\u2019re all trying to figure out how to host them virtually, and in some cases, whether to even have them at all. We know that successfully transitioning events from in-person to virtual is a heavy lift.<\/p>\n\n\n\n
Luckily, our friend Clark at event media agency RVRB<\/a> joined us to share advice on how to make that transition\u2014and how to do it well. He gave us hope that the switch to virtual events presents some exciting opportunities.<\/p>\n\n\n\n Their equation for a successful virtual event is pretty basic:<\/p>\n\n\n\n In a virtual world, you can\u2019t hide behind fancy decor and dramatic event production. Take the time to prep your words and your connection with the audience. Set aside time to practice what you\u2019re going to say, and slow down when you deliver it. Remember, clarity is key.<\/p>\n\n\n\n Another key insight RVRB shared is that virtual events are all about keeping people\u2019s attention. While this is certainly true of all events, engaging programming is even more important for virtual events because people can simply leave the event or tune out without anyone knowing. There\u2019s no social pressure to behave like there is in a room full of people!<\/p>\n\n\n\n Though content is king, the technology tools you use to deliver that message are still vitally important. Want to learn more about the specific tools and platforms RVRB recommends to avoid common mistakes and deliver a top notch virtual event? Watch the whole video<\/a> and you\u2019ll get a full breakdown of their recs, as well as live advice he gave Venture Forward members Thrive Regional Partnership<\/a> and Scenic City Women\u2019s Network<\/a>.<\/p>\n\n\n\n Further reading mentioned in the video: Marketing Made Simple<\/em><\/a>by Storybrand founder Donald Miller; What You\u2019re For<\/em><\/a>by Jeff Henderson; Storybrand<\/a> certified agency, RVRB<\/a>.<\/p>\n\n\n\nClear Messaging + Simple Programming + the Right Tech = Success.<\/h2>\n\n\n\n
5 Biggest Mistakes people make on virtual events:<\/h2>\n\n\n\n
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